The social revolution and constant transgression of boundaries in the late 1960s meant that artists expressions took new directions. Some artists opposed of dominant values and behavior of society by using performance art: art that exists while in progress. However, this also means that significant voices and parts of art historý from this time period risk to fade as they only exist as photographic or filmed records. By creating a fragrance with the same name, 19-69 ensures that the memory is immortalized”.